Printful customer all-time sales hit $1 billion on Black Friday Cyber Monday weekend

After gathering Black Friday and Cyber Monday (BFCM) sales data, Printful announced the company’s total gross merchandise value (GMV) reached more than $1 billion during the peak season, and Printful has now printed over 40 million items.

“Black Friday and Cyber Monday are our busiest time of the year,” says Davis Siksnans, CEO and co-founder, Printful. “Each season, our customers—business owners around the globe—start preparing for the holidays earlier than the last. Their 2021 campaigns and efforts have paid off because, during the BFCM weekend alone, they generated more than $13 million in sales. I am proud to announce that, as a result, this has been our biggest peak season yet

Last year, 34% of Printful customers expanded their product catalog to capture more BFCM sales. This year customers had more options as the company has been growing its product catalog and added more than 70 products in 2021, now offering more than 300 products to customers worldwide, the company said. Printful received almost 285,000orders on BFCM 2021, with the overall best-selling products this year were t-shirts and sweatshirts for the apparel category and mugs and posters for home & living. The largest bulk order Printful received this peak season consisted of 240 hoodies at a total cost of $7,380.

In addition, the company has expanded its operations in Mexico and opened a new facility in Dallas, Texas, as well as in the United Kingdom. The highest sales still came from the US, with California, Texas, and New York at the top of the list.